Why should hospitals use a texting service like ER Texting?
The key is measurable results. When someone texts 4ER411 during an emergency, a database record is created for the participating hospital or urgent care facility. A database that can later be used by the participating hospital for extremely cost-effective outbound marketing. Texting is fast-becoming a prominent weapon in the marketing arsenal due to its ability to clearly measure results and assist in the creation of a database.

Who owns the database created by ER Texting?
The hospital or urgent care facility is the sole owner of the database created by the ER Texting platform. We can create follow-up outbound media campaigns for this database, but it remains the sole property of the healthcare organization.

How do hospitals provide the ER wait time information necessary for ER Texting’s Technology interface?
ER Texting’s technology division will assist hospitals and urgent care centers in setting up their live Emergency Department (ED/ER) wait time feeds online that can be accessed by ER Texting for broadcast to the public. This part of the service set-up is simple and can usually be completed within a few days.

What’s so unique about ER Texting’s service?
ER Texting offers a complete texting and integrated marketing platform built around a secure, DEDICATED SMS short code - 4ER411. We not only possess knowledge of the technical implementation, but also the marketing side of the emergency department. This experience can be invaluable when preparing to launch the service in your marketplace. 4ER411 is the single most memorable text code available anywhere and our advanced system has been designed for patient ease of use.

What will ER Texting do for a hospital’s ER/ED?
The evidence is overwhelming that EDs performances have been enhanced by this service. In today’s fast-paced world, people demand more and more information regarding their healthcare and once they have that information, they use it. ER Texting will promote your hospital as a facility in touch with providing consumers the information they desire to make an informed decision.

What is considered a competitive Emergency Department wait time?
In today’s competitive ED environment, wait times are becoming an important measuring stick for patient selection. The simple answer is that it depends upon your marketplace. Recent Press Ganey surveys show average length of stay in emergency rooms nationally is now slightly over four hours and increasing. As hospitals become more transparent and post their wait times invariably ED teams accept more ownership of the service and improve performance.