HOSPITAL MARKETING BUDGETS DOWN, CREATIVITY UP!
There’s a growing trend among hospital marketers, that is:
Budgets are going down and moving in the direction of online.
What else is new? That’s what most industries are doing.
However, technology is playing an even more unique role in some
hospitals’ marketing efforts. The ER or ED, long the front door and
bringer of patients both coveted and tolerated is now the focal point
for marketing in many hospitals nationwide.
So what makes for great ER/ED marketing? Simple. Speed. Oh of course
quality matters, but in many cases of minor emergencies, quality is assumed.
Therefore, it comes down to the quality patient experience and how quickly
the hospital can get it going.
Many hospitals have gone to publishing live ER wait times on the web on billboards
and the latest trend, via text message. The leader in this technology is ERTexting, Inc.
out of Florida, providing a nationwide vanity text code: 4ER411 that can be accessed
by all potential patients. Hospitals can buy the service for a fraction of what it would
cost them to implement the service on their own. And without all the IT hassles.
So put it on your “To-Do” list. If you’re in charge of marketing your hospital and your
ER/ED is important to you, put your live ER wait times on the map. In this crazy
“techy” world we live in, it’s what potential patients want to see.
ER Texting Emergency Services
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=5ee5deb9-8390-48e4-bf0e-f4949916fef4)
