Why Publish Emergency Room wait times?
written by Jennifer Reynolds
Here are 4 facts on why hospitals are increasingly marketing their ER wait times via text and other advertising vehicles. If you have an ED to promote, the evidence is overwhelmingly positive.
Patient Satisfaction When patients know your emergency room wait time, their expectations are set and experience enhanced. Knowing what to expect translates into higher level of patient satisfaction.
Transparency Whether its quality scores, infection rates or provider comparisons consumers trust what they can see . Marketing your emergency room performance aligns with what consumers desire and are currently demanding.
Emergency Department Performance By being transparent, your ED team will be more motivated to drive performance, quality and patient satisfaction. Consumer awareness motivates ED team members to take deeper ownership of their services and instills a greater sense of pride. Published times can also support other benchmarks and metrics already in place.
Hospital Image Publishing emergency room wait times for consumers to instantly retrieve with a single text, reflects your being in touch with your communities. Reaching out to your markets and offering instantaneous information via a single text reinforces your position as a market leader. Your hospital will be seen as “informed and connected”.
There you have it. And we haven’t even covered the costs, which are minimal. You can usually promote your hospital’s live ER wait times for under the cost of that 1 newspaper ad that less and less people are reading every day. Catch the tech wave or get washed away. Some healthy advice!
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How Effective is it to Text for Local ER Wait Times?
The buzz on using SMS text messages to receive local ER wait times has hit many states around the US. Billboards all over south Florida show just how big the market has grown for hospitals in advertising their ER wait times. Hospital ER wait times are being displayed on billboard adds all over US-1. The billboards are being updated every 30 seconds to show an accurate prediction of how long someone will have to wait when they pay a visit to their hospital ER rooms.
Cell-Emergency-Service-Text-ER-Wait-Times
One hospital reportedly saw a 25% increase in hospital visits after putting up the billboard. Hospitals are competing with each other for more ER visitors. People have more options in today’s growing market than ever before. The reasons why patients choose which hospitals to visit in an emergency varies – depending on physicians, distance, or wait times. By advertising your wait time on a billboard, hospitals are putting themselves in the forefront of patient options. This new texting platform for hospitals definitely shows the times are changing due to the rapid growth of technology. Hospitals all over the US are already feeling the benefits of adapting to this new change.
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RSS Feed- Emergency Room Challenges: Options to Ease Overcrowding
- Baptist Health System, Birmingham Ala., Selects ERTexting for Communication of Emergency Room Wait Times
- Epic Snowstorm in Northeast Demonstrates Growing Role of Text Capability for Patients and Hospitals
- Press Ganey Associates Reports the Top 10 Metro Areas for Emergency Department Patient Satisfaction
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