How to Increase ER Traffic in Your Hospital
Many hospitals around the country are struggling with the same issues: It’s fiercely competitive, we know people want better service, we know it feeds the rest of the hospital. But what can you do?
Here’s one suggestion: implement live ER wait times available to potential patients via text message. That’s right. The system is fairly new, but is gaining in strength and popularity due to its low cost and incredible returns. Some hospitals have seen increases of over 25% in their ER traffic.
HCA was the first to try it in South Florida in 2009 and the results were startling. So startling, in fact, that they went from trying it out in 6 hospitals to implementing it in over 200 hospitals in just a few months.
But now the best part is competition: ERTexting is offering a low-cost live ER wait time platform to hospitals nationwide. And the pricing is tiered to the size of the hospital’s market as well as multiple hospital groups. They even have marketing co-op programs for hospital groups that qualify.
The system, known as “4ER411” is available anywhere in the United States and boasts an ease of use for the patient end-user. The patient simply texts their zip code to “4ER411” on their cell phone and they instantly receive the ER wait times for participating hospitals in the area. Simple. Effective. And a lot less
expensive than advertising ER services on traditional media.
Find out more online at ERTexting.com
Why Its Smart to Use your Cell in an Emergency
- Image by JonJon2k8 via Flickr
Over the last decade, we have seen how technology has improved and become an essential part of our every day lives.
One growing technological advancement is the cell phone. We went from Analog cellular phones to our newest development – smart phones. One of the most popular functions of smart phones is the ability to send SMS texting and MMS messages. A recent study showed that over 500 billion text messages were sent in 2004, which averages out to about 100 text messages per person in the world.
Since most people grab their phone when an emergency occurs, it only makes sense to create a text platform for hospital ER wait times. Studies have shown that when people are faced with minor to moderate emergencies, one of their concerns is how long they will have to wait to see a doctor. This new text platform allows people to bypass this stage by allowing them to text their zip code to 4ER411 and receive local participating hospital ER wait times. Both hospitals and patients can benefit from the new ER texting platform. Hospitals will be able to market their venue through another widely used medium, essentially brining in more revenue for their business. Patients will most certainly benefit from this since they will easily find a hospital near them that can accommodate their needs. The ER system does not come with any hidden or extra cost fees, besides what the cell phone provider fees for text messages. Visit the official ER Texting website to get more information on how your hospital or emergency care center can benefit from this platform.
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RSS Feed- Emergency Room Challenges: Options to Ease Overcrowding
- Baptist Health System, Birmingham Ala., Selects ERTexting for Communication of Emergency Room Wait Times
- Epic Snowstorm in Northeast Demonstrates Growing Role of Text Capability for Patients and Hospitals
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