HOSPITAL MARKETING BUDGETS DOWN, CREATIVITY UP!

March 24, 2010 by · Leave a Comment
Filed under: ER Facts 

There’s a growing trend among hospital marketers, that is:
Budgets are going down and moving in the direction of online.
What else is new? That’s what most industries are doing.

However, technology is playing an even more unique role in some
hospitals’ marketing efforts. The ER or ED, long the front door and
bringer of patients both coveted and tolerated is now the focal point
for marketing in many hospitals nationwide.

So what makes for great ER/ED marketing? Simple. Speed. Oh of course
quality matters, but in many cases of minor emergencies, quality is assumed.
Therefore, it comes down to the quality patient experience and how quickly
the hospital can get it going.

Many hospitals have gone to publishing live ER wait times on the web on billboards
and the latest trend, via text message. The leader in this technology is ERTexting, Inc.
out of Florida, providing a nationwide vanity text code: 4ER411 that can be accessed
by all potential patients. Hospitals can buy the service for a fraction of what it would
cost them to implement the service on their own. And without all the IT hassles.

So put it on your “To-Do” list. If you’re in charge of marketing your hospital and your
ER/ED is important to you, put your live ER wait times on the map. In this crazy
“techy” world we live in, it’s what potential patients want to see.

ER Texting Emergency Services

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Why Its Smart to Use your Cell in an Emergency

February 17, 2010 by · Leave a Comment
Filed under: ER Facts 
Cell Phone
Image by JonJon2k8 via Flickr

Over the last decade, we have seen how technology has improved and become an essential part of our every day lives.

One growing technological advancement is the cell phone. We went from Analog cellular phones to our newest development – smart phones. One of the most popular functions of smart phones is the ability to send SMS texting and MMS messages. A recent study showed that over 500 billion text messages were sent in 2004, which averages out to about 100 text messages per person in the world.

Since most people grab their phone when an emergency occurs, it only makes sense to create a text platform for hospital ER wait times. Studies have shown that when people are faced with minor to moderate emergencies, one of their concerns is how long they will have to wait to see a doctor. This new text platform allows people to bypass this stage by allowing them to text their zip code to 4ER411 and receive local participating hospital ER wait times. Both hospitals and patients can benefit from the new ER texting platform. Hospitals will be able to market their venue through another widely used medium, essentially brining in more revenue for their business. Patients will most certainly benefit from this since they will easily find a hospital near them that can accommodate their needs. The ER system does not come with any hidden or extra cost fees, besides what the cell phone provider fees for text messages.  Visit the official ER Texting website to get more information on how your hospital or emergency care center can benefit from this platform.

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